diff --git a/src/components/pages/marketing/form/MarketingForm.schema.ts b/src/components/pages/marketing/form/MarketingForm.schema.ts
index 17b6d78c..535395ab 100644
--- a/src/components/pages/marketing/form/MarketingForm.schema.ts
+++ b/src/components/pages/marketing/form/MarketingForm.schema.ts
@@ -12,7 +12,11 @@ import {
   BaseSalesOrder,
   Marketing,
 } from '@/types/api/marketing/marketing';
-import { formatDate, formatTitleCase } from '@/lib/helper';
+import {
+  formatDate,
+  formatTitleCase,
+  formatTitleCaseGeneral,
+} from '@/lib/helper';
 
 type MarketingSchemaType = {
   customer_id: number | undefined;
@@ -119,7 +123,7 @@ export const SalesProductToFieldValues = (
     marketing_type: product.marketing_type
       ? {
           value: product.marketing_type,
-          label: formatTitleCase(product.marketing_type),
+          label: formatTitleCaseGeneral(product.marketing_type),
         }
       : null,
     convertion_unit: product.convertion_unit
diff --git a/src/lib/helper.ts b/src/lib/helper.ts
index 665c81f1..2804b7d5 100644
--- a/src/lib/helper.ts
+++ b/src/lib/helper.ts
@@ -45,6 +45,15 @@ export const formatTitleCase = (value: string) => {
     .join(' ');
 };
 
+export const formatTitleCaseGeneral = (value: string) => {
+  return value
+    .toLowerCase()
+    .replace(/_/g, ' ')
+    .split(' ')
+    .map((word) => word.charAt(0).toUpperCase() + word.slice(1))
+    .join(' ');
+};
+
 export function formatVechicleNumber(value: string): string {
   let result = '';
   for (let i = 0; i < (value?.length ?? 0); i++) {